Designers Outraged Ridiculously Low Graphic Design Pay Rates
November 8, 2011
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Article by Ker Communications
I recently found quite a few angry posts on craigslist which were posted in response to ads seeking experienced web and graphic designers with high qualifications and skill requirements – and they were only offering $ 8-$ 10 an hour.
Many graphic designers seemed to be offended by this, as they should be. Real graphic designers are talented, knowledgable and professional. To be fair to cheapskate employers, however, there are too many recent tech school grads who may have some talent, but very little knowledge and experience who will work for very low wages. But you get what you pay for and will end up paying a professional to fix the mistakes. This can be extremely costly – especially when dealing with print media. You can’t change ink on paper on thousands of printed pieces! New, $ 9 designers may know something about design and they may have a little hands on experience with the appropriate software, but think about this:
Your neighbor or nephew knows something about dental hygiene and teeth. He also knows where he can buy a bunch of dentist’s tools. You don’t want to pay your overpriced dentist. For half of what you pay your dentist, he can do your next root canal. You probably wouldn’t go for that, and will likely end up at the real dentist eventually. So why should your business be any different? Bad design can hurt and you’ll end up paying much more to fix it!
If you have already learned some of this the hard way, there are plenty of reputable designers who will be happy to fix it for you.
What follows is one of the posts I found on craigslist which, in addition to a well reasoned rant, also contains proper suggested rates for graphic design work.
$ 9 an hour?? When will you people learn? Seriously!
Here’s a very serious breakdown for you of fair market rates for freelance design services in the Greater Pittsburgh region:
$ 20-35/hr 0-2 years experience (entry-level)
$ 30-45/hr 3-5 years experience (junior-level)
$ 40-55/hr 5-7 years experience (mid-level)
$ 50-65/hr 7-10 years experience (senior-level)
$ 60-75/hr 10+ years experience (director-level)
If you’re looking to hire full-time, the rule is half the contract rate times 2000 hours per year. Can’t do the math? No problem:
$ 20-35k/yr 0-2 years experience (entry-level)
$ 30-45k/yr 3-5 years experience (junior-level)
$ 40-55k/yr 5-7 years experience (mid-level)
$ 50-65k/yr 7-10 years experience (senior-level)
$ 60-75k/yr 10+ years experience (director-level)
At no time in a qualified designer’s career is $ 9/hr a fair market rate for services rendered.
You job seekers out there, take notes! This is how you should be pricing yourselves. Consult the AIGA or any qualified creative technology professional in our industry, and he/she will tell you the same.
Ker Communications is a full service internet marketing, SEO, and web design agency in Pittsburgh with the philosophy that the best marketing strategy, whether it is for small businesses or larger companies, is a holistic approach combining quality content, design, social networking, search engine and performance optimization and most importantly, real human insight and innovation.
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